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Monetisation

  • Unlocking Smartphones: balancing user freedom and carrier profits

    In 2021, the Federal Communications Commission (FCC) took a significant step towards enhancing consumer rights by proposing new regulations to make it easier to unlock smartphones. These measures aim to give users more freedom by loosening the restrictions imposed by mobile network operators. Traditionally, two-year contracts and “subsidized” phones have concealed the true cost of…

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  • Innovating monetization: Apple’s new era for app developers

    With the constant evolution of the mobile app market, developers and app publishers are continuously seeking to innovate in terms of monetization on Apple’s App Store. The latest advancements and tools available to them reflect Apple’s desire to provide more effective and diverse means of generating revenue, while improving user experience. These innovations revolve around…

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